Yep - nothing.
Maybe I wasn't cut out to be the this high powered SaaS CMO?
Then it hit me.
Why not invite these same people onto a podcast, that focussed JUST on sales operations. Instead of going in cold and asking for their time for my benefit, why not go in cold and ask for their time to share their wisdom with a hungry audience?
You see, all employees are now looking to improve their personal brand to accelerate their career and all businesses know that people listen more to people than businesses.
It's a win for the employer, a win for the individual and a win for us.
We started to get some traction.
Our first guest agreed to come on (a current customer). Then they referred someone else... and the ball was rolling.
Slowly we started getting bigger and better guests: sales ops at Vidyard, sales ops at Oracle, sales ops at Facebook - we were climbing the ladder.
Six months later we completed fifty interviews, are getting 2,000 downloads per month and have the most downloaded sales operations podcast in the world: